Crowd-Funded Pop-Up, Wildflower Serves 28 Courses of Vegan Gourmet at NYC’s LTO June 10th-12th

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New York, NY — Wildflower is a one-of-a-kind crowd-funded pop-up restaurant that will be bringing 28 courses of the finest plant-based cuisine all with a summer grilling motif to discerning New Yorkers over June 10th-12th, 2011.  Just like the short-lived beauty of blossoming annuals in the field, Wildflower is here today and gone tomorrow.  Complementing the ever-growing trend of food trucks, pop-up restaurants are proving to be breakout venues for some of foods finest artisans and tastemakers. Wildflower will pop-up at New York’s exclusive LTO (Limited Time Only) located at 171 East Broadway and for three days will take patrons on a 28 course journey that will traverse a landscape of diverse vegan cuisine ranging from soul food to raw fusion to a vegan street food tasting menu. Brunch will be served on Saturday and Sunday morning June 11th and 12th, drawing from the menu of Ayinde’s popular monthly Brooklyn Petit Dejeuner, Waffle Brunch, which has already gathered a cult-like following by Williamsburg hipsters, vegans, and foodies alike. Crowd-funded through kickstarter.com, Wildflower is a direct response to the demand of New Yorkers who want to see gourmet vegan dining with an upscale  atmosphere in lower Manhattan.  An opening reception with celebrity guests, style icons, and giveaways from Vaute Couture, The Ethical Man, and Evolve Jewelry will follow Friday night’s dinner. A full menu is available HERE.

“Vegan food that is remarkably tasty and robust” —ELAINE LOUIE, The New York Times

Reservations can be arranged at http://wildflowerpopup.eventbrite.com . Seating is limited so reservations are encouraged, but walk-up customers will be seated as space permits.

About Chef Ayinde Howell
Ayinde Howell is an entrepreneur, executive vegan chef and founder of http://ieatgrass.com He has a background in a variety of vegan fare covering soul food, raw, and new American have been featured in the New York Times and Time Out New York.  Ayinde got his start in Seattle as co-owner of Hillside Quickies Vegan Sandwich Shop, an offshoot of his family’s business. Hillside Quickies became a popular lunch spot known for blasting hip hop during the crowded rushes and being frequented by patrons like The Roots, Saul Williams, Common and Erykah Badu.  Since his arrival in New York, Howell has served as a health consultant to celebrities, acted as executive chef at Jivamukti Yoga School, cooked for media mogul Russell Simmons, and has demoed his vegan cooking on BET’s popular ‘106 & Park’ music hour.

To arrange an interview with Chef Ayinde Howell, to arrange a tasting, or to obtain high-resolution images of his culinary creations please contact Andy Stepanian at 631.291.3010 or email press@sparrowmedia.org

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